Client
Andemu
Overview
Andemu is a beachfront cocktail bar in Corsica, offering a relaxed and inviting atmosphere where guests enjoy fresh drinks with their feet in the sand. The goal was to create a cohesive brand identity, including a logo and menu design, that reflected the bar’s laid-back yet vibrant personality. The color yellow was a key element to evoke warmth, sunshine, and freshness.
Client
Andemu
Industry
Beverage
Service
Print Design
The Challenge
The main challenge was balancing a bold, eye-catching visual identity with a clean and minimalistic design. The logo needed to be both playful and sophisticated, while the menu had to remain easy to navigate without feeling overcrowded. Additionally, the design had to be versatile enough to work across different formats, from printed materials to signage.
The Solution
The logo merges two symbolic elements: a lemon slice representing the freshness of the drinks and a beach umbrella embodying the relaxed, seaside ambiance. The half-and-half design creates a unique, memorable visual. The menu follows a minimalist layout, with structured sections for Mocktails, Cocktails, and Juices, enhanced by subtle illustrations and geometric motifs inspired by sand and waves. Yellow serves as the dominant color, complemented by black and white for contrast and readability.
The Result
The final branding successfully captures Andemu’s identity: fresh, inviting, and effortlessly stylish. The combination of the distinctive logo and the refined menu layout creates a cohesive brand experience that stands out while maintaining a relaxed, beach-inspired aesthetic. The design effectively communicates the bar’s values of conviviality, originality, and warmth, making Andemu a go-to destination for beachside cocktails.
